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This Cookie Policy explains how Plus Ultra Performance LLC ("we", "us") uses cookies and similar technologies on https://plusultraperformance.com (the "Website"). It should be read together with our Privacy Policy.

1. What cookies and localStorage are

Cookies are small text files that a website places on your device and that your browser sends back to the website with later requests. localStorage is a similar browser feature that lets a website save small pieces of information on your device. Unlike cookies, localStorage entries are not sent automatically to the website's server; they stay in your browser until they are deleted. Privacy laws such as the EU ePrivacy rules treat both technologies in the same way: storing or reading information on your device requires your consent unless it is strictly necessary to provide the service you request.

2. Our short answer: the Website sets no cookies

The Website does not set any cookies, whether our own (first-party) or from third parties. We do not use analytics tools, advertising or marketing pixels, social media plugins or embedded third-party content, and our fonts are hosted on our own server. The only information the Website stores on your device is the two localStorage entries listed below, both set by us (first party) and used only in your browser.

3. Storage items used on the Website

NameTypePurposeCategoryDurationProvider
pu-langlocalStorageRemembers whether you chose to view the Website in English or Spanish, so that the next page you open is shown in the same language.PreferencesPersists until you clear it in your browserFirst party (plusultraperformance.com)
pu-consentlocalStorageStores your choice in the cookie banner (which categories you accepted or rejected) and the date of that choice, so that we respect it and do not ask again on every page.NecessaryUp to 12 months, after which you are asked againFirst party (plusultraperformance.com)

Neither item contains your name, email address or any other information that identifies you directly, and neither is shared with anyone. The pu-lang entry is set only when you actively choose a language.

4. Categories explained

  • Necessary. Technologies without which the Website, or a function you explicitly request, cannot work, such as recording your consent choice. They cannot be switched off in the banner. On this Website, pu-consent is the only necessary item.
  • Preferences. Technologies that remember choices you make to improve your experience, such as your language. On this Website, pu-lang is the only preferences item.
  • Analytics. Technologies that measure how visitors use a website. Not currently in use. The Website has no analytics tools.
  • Marketing. Technologies used to show or measure advertising or to build profiles of visitors across websites. Not currently in use. The Website has no advertising or marketing technologies.

Analytics or marketing technologies would only be enabled after this policy and our Privacy Policy have been updated to list them, and only after you have given your consent through the banner. Until then, the Analytics and Marketing switches in the banner have no effect, because nothing in those categories exists on the Website.

5. How the cookie banner works

When you first visit the Website, a banner lets you choose how browser storage may be used. It offers three options of equal prominence:

  • Accept: allows all categories;
  • Reject non-essential: allows only necessary storage;
  • Manage preferences: lets you choose category by category. Necessary is always on; Preferences, Analytics and Marketing are off by default and only turn on if you switch them on.

Your choice and its date are saved in the pu-consent entry. We ask you again after 12 months or if we change the technologies we use in a way that requires new consent.

6. Changing or withdrawing your consent

You can change your choice or withdraw your consent at any time by selecting "Cookie preferences" in the footer of any page. This reopens the banner, where you can adjust each category. Withdrawing consent is as easy as giving it, and it does not affect the lawfulness of anything done before the withdrawal.

7. How to delete stored items through your browser

You can also delete localStorage entries directly in your browser, usually through the settings for "site data", "cookies and site data" or "clear browsing data". Most browsers also let you block websites from storing data. If you delete pu-consent, the banner will appear again on your next visit; if you delete pu-lang, the Website will show its default language. Blocking storage does not prevent you from using the Website. Your browser's help pages explain the exact steps.

8. Changes to this policy

We will update this Cookie Policy if we change the technologies used on the Website. Any new item will be listed in the table above before it is used, and any item that requires consent will only be activated after you give it. The "Last updated" date at the top of this page shows when the policy was last revised.

9. Contact

If you have questions about this Cookie Policy, please contact Plus Ultra Performance LLC at info@plusultraperformance.com or by post at 1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110, United States.